Marshall Welcomes New Director of Tourism and Cultural Arts | Local news


MARSHALL – The City of Marshall has welcomed a new Director of Tourism and Cultural Arts.

Daniel Duke is a longtime resident of Texas, grew up in Liberty Hill, and recently moved to Marshall to be with his girlfriend.

“Mr. Duke will assume a key role in the management and vision of the city’s tourism and cultural arts department. We are pleased to welcome him to the town of Marshall,” said City Manager Mark Rohr.

Duke holds a bachelor’s degree in environmental science from Concordia University in Texas and an associate’s degree in communications.

He has had a variety of careers throughout his life, including as a business owner, sales representative at Dales, and even as a published author. Duke has published three non-fiction books about Jesse James, who is his great-great-grandfather.

“My mom, being a woman and especially at the time, struggled with her research (on Jesse James). She was disrespectful and really ridiculed at times. Because of this, she has more research and documented evidence for her findings than most historians on the subject, ”said Duke.

With his mother’s passing in 2015, Duke and his sister, Teresa Duke, set out to research and publish their mother’s findings.

Now Duke has published two books, with the third due out in June. It is through his work on these books and the marketing strategy he has developed that he has been able to grow and develop skills that he believes make him perfect for the new position.

“When you work as a writer you really have to do your own promotions, and I was all over the place. I was on social media, I even had a spot on the History Channel, which was a really cool experience, ”said Duke.

In his new role as Director of Tourism and Cultural Arts, Duke will be responsible for planning, directing, managing and overseeing the activities and operations of all functions of the Tourism and Cultural Arts Department, including including sightseeing (Marshall tour), Convention Center / Community Centers, Marshall Public Library, City Arena, Golf Course and Memorial City Hall.

Rohr said Duke was able to stand out during his interview by coming up with new ideas to bring more visitors to town.

Duke said many of these ideas build on the city’s already laid out plans for Marshall, including making the city the center of arts and entertainment in Texas.


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