Marshall Welcomes New Director of Tourism and Cultural Arts | Characteristics


As of last month, the City of Marshall officially hired Daniel Duke as the new Director of Tourism and Cultural Arts.

“Mr. Duke will assume a key role in the management and vision of the city’s tourism and cultural arts department, we are pleased to welcome him to the town of Marshall,” said City Manager Mark Rohr.

Duke is a longtime resident of Texas, grew up in Liberty Hill, and recently moved to Marshall to be with his girlfriend.

“I feel like that’s the old story, isn’t it?” It’s still a woman, ”said Duke.

Duke holds a bachelor’s degree in environmental science from Concordia University in Texas and an associate’s degree in communications.

He has had a variety of careers throughout his life, including as a business owner, sales representative at Dales, and even as a published author. In fact, Duke has traditionally published three non-fiction books about Jesse James, who is actually his great-great-grandfather.

Duke has long worked researching and collecting information for his three books, following the family legacy created by his mother, Betty Dorsett Duke.

Duke said it was a long-standing story in his family that they are the late Jesse James, although no one until his mother works to research and document the story. She has herself published three books on the subject.

“My mother, being a woman and especially at the time, she struggled with her research. She was not respected and sometimes very ridiculed. Because of this, she has more research and documented evidence for her findings than most historians on the subject, ”said Duke.

With the sudden passing of his mother in 2015, Duke and his sister Teresa Duke took over the research and publication of their mother’s findings, and more.

Now Duke has published two books, with the third due out in June of next year. It is through his work on these books and the marketing strategy he cultivated that he was able to grow and cultivate the skills that he believes make him perfect for the new role.

“When you work as an author, you really have to do your own promotions, and I was on top of it all. I was on social media, I even had a spot on the story channel, which was a really cool experience, ”said Duke.

In his new role as Director of Tourism and Cultural Arts, Duke will be responsible for planning, directing, managing and overseeing the activities and operations of all functions of the Tourism and Cultural Arts Department, including including sightseeing (Marshall Tour), Convention Center / Community Centers, Marshall Public Library, Municipal Arena, Golf Course and Memorial Town Hall.

Rohr said Duke was able to set himself apart by being full of new ideas during his interview, to bring more visitors to town.

Duke said many of these ideas build on the city’s already laid out plans for Marshall, including making the city the center of arts and entertainment in Texas.


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